My bachelor's thesis titled ‘Development of a Tracking Technology Solution for the Improvement of Shopping Experience in Physical Shops’ was carried out in collaboration with a fellow student as part of a government funded development project (IBIZ TechLab) with the Danish technology consulting company, Delta as our direct link.

The overall concern of the project was whether it would be possible to develop an original concept able to provide small and medium sized businesses with physical retailers information on the customer, which can be used to improve the retail experience while taking into account the privacy of customers and employees.

The purpose of the final concept from the perspective of the user was defined based on field studies of which it was concluded that store managers of smaller physical retailers took an interest in the position and direction of attention of the customers during their visit. The final concept was developed through multiple iterations, not least by pretotyping and testing in real life context using prototypes.